Now for a juvenile, literary edition of…
SHUT THE HELL UP!!!!
People who are all like “we’ve got to get kids reading!”
There’s been ads for James Patterson books on TV, and some recent ones start off with “James Patterson gets kids reading!” Because he’s apparently written young adult lit now, so it shows a pre-teen reading from a book about middle school.
Because if there’s anyone who truly knows what middle school is like, it’s authors in their sixties!
But, what, they couldn’t just advertise the book? They have to include some crap about “getting kids reading”?
That takes away the “here’s something you’ll enjoy” factor and turns it into yet another “getting kids to do things adults want them to be doing”. Okay, the implication seems to be “it gets them reading BECAUSE it’s enjoyable”, but it still makes it being enjoyable to the young reader secondary to satisfying some cliched expectation. Because, after all, the world cares nothing for kids’ personal desires and cares entirely for what adults desire for them.
Also, maybe someone should tell these adults that when kids are reading, they’re generally -gasp!- inside and sitting! Oh noes, they’re getting fat! So send them outside to get exercise. Then bitch that they aren’t reading enough.