So you all most likely know about Allstate’s disgustingly ageist teen brain ads, where they repeat all the “teens can’t drive well because they’re missing part of their brains” bullshit, which has been running for like three years now.
So here’s my letter to them. Enjoy!
Recently, I was shopping around for car insurance. I checked several companies, but Allstate was not one of them. Why? Because Allstate feels the need to run magazine ads spreading disgusting lies about teenagers missing parts of their brains. I will not do business with a company like that. As a youth rights advocate, these sort of ad campaigns work against everything my colleagues and I are giving our lives to work for. Spreading these negative stereotypes about teenagers not only doesn’t make your insurance policies or your company look any more appealing even to a neutral observer, but these widespread beliefs cause real harm to young people. Telling people that teenagers can’t think for themselves not only causes teens to be mistrusted and prevented from gaining experience they’ll need to have in adulthood, but also it contributes to them being mentally and physically abused. When you spread the idea that a group of people are mentally inferior, people will treat them that way. By running these “teen brain” ads, Allstate is stating they are fine with teenagers being treated as less than human. As such, as long as the company chooses to promote itself this way and without an apology, I will never buy an Allstate insurance policy and will do all I can to persuade others not to.
National Youth Rights Association
Do the same. Go here.
This has been Day 7 of the 100 Days of Summer, Round 10.